The Idiot Index

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Sector
MarkupApplied to companies whose primary cost basis is cloud infrastructure and customer-facing operations rather than physical materials. The Markup Ratio carries explicit context that COGS captures non-material inputs.
OrderHighest first

Markup in Consumer Internet · FY 2023

25 of 37 companies · highest first
  1. 1
    VRSNVerisign
    $1 of cost becomes $6.92 of revenue
    sector median 3.5586Top 2%
    6.9182
    × revenue / cost
  2. 2
    ZGZillow
    $1 of cost becomes $6.60 of revenue
    sector median 3.5586Top 6%
    6.6006
    × revenue / cost
  3. 3
    SNAPSnap
    $1 of cost becomes $6.06 of revenue
    sector median 3.5586Top 10%
    6.0634
    × revenue / cost
  4. 4
    TTDThe Trade Desk
    $1 of cost becomes $5.40 of revenue
    sector median 3.5586Top 14%
    5.4003
    × revenue / cost
  5. 5
    METAMeta
    $1 of cost becomes $5.21 of revenue
    sector median 3.5586Top 18%
    5.2068
    × revenue / cost
  6. 6
    ABNBAirbnb
    $1 of cost becomes $5.18 of revenue
    sector median 3.5586Top 22%
    5.1834
    × revenue / cost
  7. 7
    PINSPinterest
    $1 of cost becomes $4.87 of revenue
    sector median 3.5586Median range
    4.8705
    × revenue / cost
  8. 8
    GRPNGroupon
    $1 of cost becomes $4.20 of revenue
    sector median 3.5586Median range
    4.2050
    × revenue / cost
  9. 9
    EBAYeBay
    $1 of cost becomes $3.93 of revenue
    sector median 3.5586Median range
    3.9321
    × revenue / cost
  10. 10
    RBLXRoblox
    $1 of cost becomes $3.86 of revenue
    sector median 3.5586Median range
    3.8625
    × revenue / cost

Not yet covered (12)

These companies are in the Consumer Internet cohort but don't have a Markup computed for FY 2023. Either the underlying inputs aren't tagged in their XBRL filings, the DEF 14A pay-ratio narrative didn't parse cleanly, or this fiscal year hasn't been ingested for them yet.

What this measures

Full methodology →

How much revenue per dollar of cost.

Ratio
Markup
Sector
Consumer Internet
Methodology version
v1.0.0
Formula
Revenue / COGS
Sector context

Applied to companies whose primary cost basis is cloud infrastructure and customer-facing operations rather than physical materials. The Markup Ratio carries explicit context that COGS captures non-material inputs.

Captures gross extraction per dollar of input. A markup ratio of 5.0 means the company collects $5 in revenue for every $1 of cost-of-goods.

Source data: Revenues (us-gaap:Revenues / ifrs-full:Revenue) and CostOfGoodsAndServicesSold (us-gaap) or CostOfSales (ifrs-full).