The Idiot Index

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Sector
MarkupApplied to brick-and-mortar and omnichannel retailers. COGS captures merchandise purchased for resale plus distribution, so the Markup Ratio is naturally compressed (retail margins are thin by structure); the load-bearing indicator is Labor Share, since retail employs millions…
OrderHighest first

Markup in Retail · FY 2024

22 of 35 companies · highest first
  1. 1
    OXMOxford Industries
    $1 of cost becomes $2.70 of revenue
    sector median 1.5415Top 2%
    2.7006
    × revenue / cost
  2. 2
    PVHPVH
    $1 of cost becomes $2.31 of revenue
    sector median 1.5415Top 7%
    2.3131
    × revenue / cost
  3. 3
    LULULululemon
    $1 of cost becomes $2.24 of revenue
    sector median 1.5415Top 11%
    2.2416
    × revenue / cost
  4. 4
    BBWIBath & Body Works
    $1 of cost becomes $1.76 of revenue
    sector median 1.5415Top 16%
    1.7561
    × revenue / cost
  5. 5
    WSMWilliams-Sonoma
    $1 of cost becomes $1.74 of revenue
    sector median 1.5415Top 20%
    1.7360
    × revenue / cost
  6. 6
    BURLBurlington
    $1 of cost becomes $1.68 of revenue
    sector median 1.5415Top 25%
    1.6792
    × revenue / cost
  7. 7
    ULTAUlta
    $1 of cost becomes $1.66 of revenue
    sector median 1.5415Median range
    1.6561
    × revenue / cost
  8. 8
    DLTRDollar Tree
    $1 of cost becomes $1.60 of revenue
    sector median 1.5415Median range
    1.5997
    × revenue / cost
  9. 9
    MMacy's
    $1 of cost becomes $1.59 of revenue
    sector median 1.5415Median range
    1.5926
    × revenue / cost
  10. 10
    KSSKohl's
    $1 of cost becomes $1.58 of revenue
    sector median 1.5415Median range
    1.5796
    × revenue / cost

Not yet covered (13)

These companies are in the Retail cohort but don't have a Markup computed for FY 2024. Either the underlying inputs aren't tagged in their XBRL filings, the DEF 14A pay-ratio narrative didn't parse cleanly, or this fiscal year hasn't been ingested for them yet.

What this measures

Full methodology →

How much revenue per dollar of cost.

Ratio
Markup
Sector
Retail
Methodology version
v1.0.0
Formula
Revenue / COGS
Sector context

Applied to brick-and-mortar and omnichannel retailers. COGS captures merchandise purchased for resale plus distribution, so the Markup Ratio is naturally compressed (retail margins are thin by structure); the load-bearing indicator is Labor Share, since retail employs millions of workers and pay-ratio disclosures are politically central to the sector.

Captures gross extraction per dollar of input. A markup ratio of 5.0 means the company collects $5 in revenue for every $1 of cost-of-goods.

Source data: Revenues (us-gaap:Revenues / ifrs-full:Revenue) and CostOfGoodsAndServicesSold (us-gaap) or CostOfSales (ifrs-full).