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Trust is the most efficient capital ever invented.

Building what works.

What if the most expensive thing in our economy isn't labor or materials—but distrust?

Every contract, every lock, every compliance department, every lawsuit—that's the price we pay for not trusting each other.

The Trust Economy proves something radical: trust isn't just nicer. It's cheaper. Faster. More resilient. And it's already working.

Explore the Ideas

What's inside

The Idiot Index

How to calculate the hidden cost of distrust in every transaction—and eliminate it.

The Five Frequencies

The spectrum from chronic distrust to coherent faith—and how to raise yours.

The Architecture

The complete blueprint: consent-based systems, community currencies, the Trust Stack.

The Proof

Real organizations. Real economies. Already working.

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The Book

The Trust Economy

Harnessing the Most Efficient Capital Ever Invented

Thirty years of systems design. The latest neuroscience. Case studies from Nordic economies to neighborhood cooperatives.

One conclusion: trust-based systems outperform extraction-based systems. Every time. Everywhere. This book shows you how they work—and how to build them.

Latest Ideas

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Trust Mechanics

The Idiot Index: What You're Really Paying For

How to calculate the hidden tax of distrust in every transaction you make.

January 15, 2026 • 8 min read
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Case Studies

Why Handelsbanken Doesn't Have Sales Targets

Inside the Swedish bank that outperforms by trusting its people.

January 8, 2026 • 12 min read
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Personal Essays

Why I Wrote This Book

Thirty years in Silicon Valley. Six children. One question.

January 1, 2026 • 6 min read

What people are saying

"Finally, someone who understands that trust isn't soft—it's the hardest economic variable there is."

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"This book gave me the language for what I've always felt but couldn't articulate."

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"Required reading for anyone building organizations that need to last."

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The Trust Frequency

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